My Role
Team
Timeline
Tools
UX Researcher
Co-designer
2 person
2 weeks Research
3 weeks Iteration
3 weeks Final Design
Figma
ProtoPie
Content

Paws Up is an online retailer providing stylish designs and customized products for the stylish, modern and pups, cats and other cuteness.

Design Brief

Product, Vision & Objectives

To create a platform where people could order pet accessories that are designed in a unique style or customized by pet owners themselves. We create a lifestyle brand that offers people iconic products presenting customer personas by showing up pet caring.

Target Users

Pet owners who like to have personalized products for their lovely family members.People who are persuit high quality pet supplies.Pet owners who pursuit iconic outlooks and want to show off with their pets together.

Susan
Ann
Charlie
Who requires high quality products for their lovely family members.
Who is looking for personalized products as gifts for family or friends.
Who pursuits iconic outlooks and want to show off with their pets together.

Design Principle

Easy Navigation
Easy navigation allows users to reach various pages or products in the quickest time. Filters and sorting options should be provided to make search results more accessible.
Trustworthy
The platform should convey trust to customers by providing professional design,  pet caring image, and accurate information.
Effective
The more effective description is, the better the shopping experience customers have. Therefore effectiveness will impact customers’ purchase decisions. The platform should provide a clear and concise product introduction and information guidelines.
Consistent Branding
Planform’s branding should be consistent and visible, manifesting every detail from colors and images to the wording and tone in product descriptions. Brand image will be planform‘s signature and will help to bond our platform with loyal customers.

Main Pages

User Flows

Browsing Products

Visual System

Component Library

Color system

Product, Vision & Objectives

To create a platform where people could order pet accessories that are designed in a unique style or customized by pet owners themselves. We create a lifestyle brand that offers people iconic products presenting customer personas by showing up pet caring.

Typography

Information Architecture

Takeaways

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Thank you~~

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